Eat Dirt
Methods
Editorial, Print, UI/UX, Mobile and Website
Context
Solo junior final project
Timeline
2 months
This is organized as 3-parts to commemorate the 3 main types of soil.
The form of each zine is unique and based on the content.
For example, parent material is the base and extremely dense. To represent this, I chose thicker, cover stock paper and larger dimensions. Its contents cover soil formation and how the it is foundational to our urban landscape.
Digital
How do I reach a larger audience and have them feel more engaged with this work?
Flashback to elementary school and making dirt cups to learn about the different layers of soil.
While I can't offer my audience virtual pudding, I can remake this learning experience digitally and have the users take a quiz that reinforces what they learned with the zines. The quizzes are interactive and trigger helpful hints to pop up.
Paired with a regular socials presence, learning about dirt has never been more delectably enticing!
Conclusion
The Eat Dirt series connects New Yorkers to their local soil to foster a sense of environmental responsibility. By testing various interaction methods and information densities, I transformed complex composting regulations into digestible visual narratives that make ecological stewardship accessible to a modern audience.
About
Jordan's goal is to craft powerful designs that not only inform but also connect with audiences, making complex ideas more accessible and actions more impactful.
Outside of graphic design, she loves to take photos with her Fujifilm or her dad's Canon DSLRs. She has also recently been into mixing songs on Spotify and will take song requests to make you a playlist.